There is
something very interesting happening in the Argentinean fashion market when
two companies, one with more commercial profile and the other
with more creative profile, come together strategically to show the best of themselves.
Topper is a leading sports and footwear brand in Argentina with over 30 years of
experience in the market, nationwide presence and strong business
profile. Moreover, Martin Churba is a talented designer
and textile artist from Argentina and is the leader of the company Tramando
with exclusive shops in the city of Buenos Aires and Tokyo. Both brands are of Argentinean origin.
In
Spring / Summer
2012/13, Topper created a limited edition line in collaboration with Martin Churba.
The collection
consists of sportswear with interesting textile interventions that
are designed with great care concerning specific technical adaptations. Sports science has been applied to the designs
and selection of textiles.
These garments
have been specifically designed
for women
seeking to maintain their style and personality when playing sports, whilst supporting the female body during sporting activities. Overall the concept of the collection is a fusion between fashion, sport and
technology trends.
This is the second time the company Topper and the designer Martin Churba unite with purpose as differentiators. This is a good thing for big brands
with experience in the market because they allow networking between artists and
designers from Argentina with international projection. Argentina national
industry is favoured everywhere.
TO FEEL GOOD IS ALSO TO LOOK GOOD !!
Here are some
examples of what can be achieved by making two marks synergy.
No comments:
Post a Comment
Gracias por tu opinion!!